The Digital Octopi

About The Digital Octopi

The Practice

The Digital Octopi is the solo practice of Jordan Anderson — a leader in Program Development and Creative Operations with over a decade of experience building the operational infrastructure that connects UX strategy, product, creative, and enterprise program management. From developing UX strategy programs at Google and Amazon to directing brand activations at major music festivals and shaping the narrative architecture of immersive world-building experiences — the work spans industries, disciplines, and scales. The throughline is always the same: complex problems, clean solutions, and teams that actually feel enabled.

Approach

Every engagement starts the same way — by listening. Before any program development begins, the priority is to understand the team, the culture, and the specific shape of the problem at hand. From there, the work moves through a deliberate process: discover the gaps, build the right systems, enable the people, and refine as the work evolves. This approach is integral to our UX strategy. Nothing is templated; every solution is bespoke.

Philosophy

Great work doesn't happen by accident — it happens because someone built the conditions for it. The belief behind The Digital Octopi is simple: when the right systems, processes, and people are in place, creative and operational excellence aren't just possible — they're inevitable. This practice exists to build those conditions through effective program development, remove friction, and make space for teams to do their best work, all while enhancing their UX strategy.

About Jordan

A stylish man in a floral green suit poses in a mirrored hallway with arches.

The Operator Your Team Has Been Missing.

The Digital Octopi is the solo practice of Jordan Anderson — a leader in Program Development and Creative Operations with over a decade of experience building the operational infrastructure that connects UX strategy, product, creative, and enterprise program management. From developing UX strategy programs at Google and Amazon to directing brand activations at major music festivals and shaping the narrative architecture of immersive world-building experiences — the work spans industries, disciplines, and scales. The common thread is always the same: complex problems, clean solutions, and teams that truly feel empowered.

Learn more

Team working late in an office with computer screens glowing purple.

Work With Me

The Digital Octopi is the solo practice of Jordan Anderson — a leader in Program Development and Creative Operations with over a decade of experience building the operational infrastructure that connects UX strategy, product, creative, and enterprise program management. From developing UX strategy programs at Google and Amazon to directing brand activations at major music festivals and shaping the narrative architecture of immersive world-building experiences — the work spans industries, disciplines, and scales. The common thread is always the same: complex problems, clean solutions, and teams that truly feel empowered.

Learn More

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Hire Jordan

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Best Highlights

Google — Motion UX Program, 0 to 1

The Motion UX program development required a solid foundation — including roadmap structure, WIP and Launch Review cadences, and alignment across Design, Engineering, and Product on the Search Results Page. It successfully achieved this by building its UX strategy from scratch and is currently engaged in active launch experimentation.

Amazon — Vendor Consolidation & Global Expansion

The issues with two broken research vendors resulted in inconsistent quality and misaligned processes. This diagnosis led to the development of market-specific SOPs and a comprehensive vendor consolidation as part of a strategic program development initiative. These efforts redirected savings, enabling expanded research into Japan, which achieved greater coverage, reduced spending, and a seamless UX strategy with zero chaos.

Research Advisory Panel (RAP)

I conceived and produced a comprehensive program development initiative for an end-to-end corporate event that featured real Amazon customers on a panel in front of over 100 designers and product managers. This process involved managing recruiting, production, internal marketing, and custom swag from start to finish, all while ensuring alignment with our UX strategy.

Cul-de-Sac 404 — Content Engine & Brand Growth

Strategy, production, direction, and distribution — all under one roof, enhanced by effective Program Development and a robust UX Strategy. The result: 335% follower growth and 3,133% view growth with only 16% paid spend.

OGX Hair Care & GoPuff Brand Activations— Gov Ball NYC 2022

Two simultaneous brand activations at one of New York's biggest music festivals highlighted an effective Program Development strategy. This involved a full custom salon build-out for OGX, featuring 12 stylists across a playhouse and two VIP areas, running concurrently with a festival beauty activation for GoPuff. With a strong emphasis on UX Strategy, the management of vendors, coordination of talent, and flawless execution were seamlessly handled all at once.

Creative Operations: One Brain. 8 Arms. Infinite Creativity.

About The Digital Octopi

The Practice

Approach

Philosophy

The Mind Behind The Octopi

About Jordan

The Operator Your Team Has Been Missing.

The operator your team didn't know they were missing

Work With Me

Hire Jordan

Eight core services built around one idea — complex problems deserve clean, scalable solutions.

01 · Program Architecture

03 · Creative Operations & Content Development

01 · Program Architecture

02 · UX Operations

03 · Creative Operations & Content Development

01 · Program Architecture

03 · Creative Operations & Content Development

03 · Creative Operations & Content Development

03 · Creative Operations & Content Development

04 · Cross-Functional Alignment

03 · Creative Operations & Content Development

03 · Creative Operations & Content Development

05 · Global Enablement

06 · Vendor & Talent Management

06 · Vendor & Talent Management

06 · Vendor & Talent Management

06 · Vendor & Talent Management

06 · Vendor & Talent Management

07 · Team Enablement & Training

06 · Vendor & Talent Management

07 · Team Enablement & Training

08 · Event Production

06 · Vendor & Talent Management

07 · Team Enablement & Training

The Work speaks for itself

Best Highlights

Google — Motion UX Program, 0 to 1

Amazon — Vendor Consolidation & Global Expansion

Research Advisory Panel (RAP)

Cul-de-Sac 404 — Content Engine & Brand Growth

OGX Hair Care & GoPuff Brand Activations— Gov Ball NYC 2022

Senior Program Manager | Creative Operations Leader | Events Designer

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Ready to Talk?

Jordan@TheDigitalOctopi.com

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